Guide shoppers from product enquiry to repeat purchase, on the app they already use every day.
Turn product enquiries into orders, recover abandoned carts and keep customers updated after checkout.
Customer
Automation active
Do you have this in a medium?
16:40Yes, medium is in stock. Would you like me to add it to your cart?
16:40Yes please
16:41Added to your cart. Here's your secure checkout link.
16:41From product enquiry to repeat purchase, in one thread.
The customer never switches app, and never has to explain what they were looking at.
Discover
- 1Discover Product
- 2Ask Questions
- 3Get Recommendation
Buy
- 4Add to Cart
- 5Checkout
Keep coming back
- 6Order Updates
- 7Repeat Purchase
Selling, fulfilment and follow-up in one channel.
Built around how e-commerce customers actually shop in conversation, asking first, then buying.
Product discovery
Help customers find the right product by asking, not searching.
- Product catalogue shared inside the conversation
- Answers to specification and availability questions
- Recommendations based on what the customer described
- Clarifying questions on size, colour or budget
Cart & checkout
Move from interest to paid without leaving the thread.
- Items added to a cart during the conversation
- Cart summary confirmed before checkout
- Payment links from your existing provider
- Order confirmation sent automatically
Order lifecycle
Keep customers informed so they stop asking.
- Confirmation at the moment the order is placed
- Packed, shipped and out-for-delivery updates
- Tracking details shared in conversation
- Proactive messages when a delivery is delayed
Recovery
Win back the orders that would otherwise be lost.
- Abandoned cart reminders after a set delay
- Back-in-stock alerts for watched items
- Replenishment reminders based on past orders
- Assistance offered when checkout fails
Post-purchase
Turn a first order into a second one.
- Feedback requested after delivery
- One-tap reorder of previous purchases
- Related product suggestions after purchase
- Returns and exchanges started in conversation
Store integration
Keep products, stock and orders in step with your store.
- Catalogue synced from your e-commerce platform
- Stock levels reflected in what's offered
- Orders written back to your store
- Custom API for platforms without a native connector
What conversational commerce looks like.
Each of these is a real message a customer receives at a specific point in the journey.
Looking for something specific? Tell me what you need and I'll find it for you.
10:00Product discovery
Let customers describe what they want in their own words.
Runs when a customer opens with a product question
Based on what you've described, here are two options that would fit well.
10:00Product recommendation
Narrow the choice down instead of returning a list.
Runs after the customer describes their requirement
Here's our full catalogue, tap any item to see details and pricing.
10:00Catalogue sharing
Put the full range in the conversation, not on another tab.
Sent when a customer asks to browse
Your cart is ready. Here's a secure link to complete your payment.
10:00Checkout & payment
Confirm the cart and share a secure payment link.
Runs once the customer confirms their cart
Order confirmed! I'll message you as soon as it ships.
10:00Order confirmation
Reassure the customer the moment the order lands.
Fires automatically when an order is placed
Your order is out for delivery and should arrive with you today.
10:00Delivery updates
Answer 'where is my order' before it's asked.
Fires at each delivery milestone
You left something in your cart, would you like me to hold it for you?
10:00Abandoned cart
Recover checkouts that stopped short of payment.
Fires a few hours after checkout is abandoned
Running low? You ordered this about a month ago, reply YES and I'll reorder it.
10:00Reorder & replenishment
Make the repeat purchase a single reply.
Timed to the customer's typical reorder cycle
What this can look like for an e-commerce business.
A representative scenario, not a real customer, showing how the pieces fit together in practice.
Setting
An online fashion retailer selling across the UAE and Saudi Arabia.
Challenge
Customer questions about sizing and stock arrived across Instagram, email and WhatsApp, with no shared view of who had replied to what, and checkout abandonment had no follow-up at all.
Approach
- Moved all customer conversations into a single WhatsApp inbox
- Automated stock and sizing questions using the product catalogue
- Added an abandoned cart reminder triggered two hours after checkout
Outcome
Fewer repeated questions reaching the support team, and a consistent follow-up on every abandoned cart instead of none.
Payments, order updates and what needs opt-in.
Commerce on WhatsApp spans two different message categories. Knowing which is which keeps your number healthy.
Payments run through your provider
Botmatrics shares payment links generated by your existing payment provider. It does not process or hold funds itself.
Order updates are utility messages
Confirmations and delivery updates relate to an existing order and fall under WhatsApp's utility category rather than marketing.
Promotions still need opt-in
Cart reminders and offers are marketing messages, so they require customer opt-in and an approved template.
Your store stays the source of truth
Products, stock and orders sync with your e-commerce platform rather than living separately in Botmatrics.
Messaging through the WhatsApp Business Platform is subject to Meta's policies and pricing, which may change. Payment processing is handled by your own provider. See the pricing page for how messaging charges are structured.
Common questions about WhatsApp commerce.
Customers complete payment through a secure link shared in the conversation, generated by your existing payment provider. Botmatrics does not process or hold funds.
Yes. Catalogue, stock and orders can sync with common e-commerce platforms, and a documented API covers platforms without a native connector.
No. Messages about an order the customer has already placed fall under WhatsApp's utility category. Promotional messages such as cart reminders and offers are marketing and need opt-in.
Where your store is connected, stock levels are reflected in what's offered, so customers aren't shown items that can't be fulfilled.
Every plan includes a shared inbox and workflow builder
The capabilities on this page aren't a separate e-commerce product, they're the same Botmatrics platform, configured around your customer journey.
Turn conversations into orders.
Book a demo and we'll walk through how Botmatrics fits your e-commerce business.