Reach customers where conversations happen.
Launch targeted WhatsApp campaigns that reach the right customers with relevant messages, and follow up automatically as they engage.
Ahmed - New Lead
Automation active
Welcome! Thanks for your interest, here's what we recommend based on your enquiry.
09:14This looks great, do you have it in stock?
09:16Yes, it's in stock. Here's a limited-time offer to get started.
09:16Build a campaign, preview it, then schedule it.
Pick the segment, choose an approved template, personalise it and set the send window, all in one place.
New campaign
Sample dataCampaign name
Audience
Template
Schedule
Preview
Hi {{name}}, our Eid collection is live a day early for returning customers. Take a look before it opens to everyone.
10:00Opt-out is included on marketing templates and handled automatically.
Everything you need to run WhatsApp as a marketing channel.
Grouped the way a marketing team actually works, from building an audience to reporting on what it returned.
Audience & segmentation
Decide exactly who receives a campaign, and why.
- Contact profiles with custom attributes
- Segments built from behaviour, orders or location
- Tags applied automatically from conversations
- Opt-in status tracked on every contact
Campaign creation
Build the message once, then send it to the right segment.
- Broadcast campaigns to any saved segment
- Rich templates with media, buttons and quick replies
- Template drafting and submission for approval
- Arabic and English versions of the same campaign
Personalisation & journeys
Follow up based on what each customer actually does.
- Merge fields for name, order and other attributes
- Multi-step journeys triggered by replies
- Separate paths for replied, read and no-response
- Drip sequences that run over days or weeks
Scheduling & delivery
Control when messages land and how fast they send.
- Schedule by date and time per campaign
- Send windows aligned to local GCC time zones
- Send-rate control for large audiences
- Automatic handling of failed deliveries
Measurement
Report on the channel the way you report on any other.
- Delivery, read and reply rates per campaign
- Button and link click tracking
- Conversions attributed back to the campaign
- Segment-by-segment performance comparison
Governance & compliance
Stay inside WhatsApp's rules without policing it manually.
- Opt-out requests honoured automatically
- Template approval status visible before sending
- Message category applied per campaign type
- Quality signals surfaced alongside sending limits
What you can actually send on WhatsApp.
WhatsApp groups business messages into categories, each with its own rules. Botmatrics applies the right category per campaign.
Marketing
Promotions, offers, launches and announcements. Requires customer opt-in and template approval.
Utility
Messages tied to an existing order or request, such as confirmations and updates.
Authentication
One-time passcodes used to verify a customer during sign-in or checkout.
Supported formats
- Text with merge fields
- Image and video headers
- Document attachments
- Quick-reply buttons
- Call-to-action links
- List messages
Campaigns marketing teams run every month.
The new collection just landed. You're on the early list, take a look before it opens to everyone.
10:00Product launches
Announce a new product or collection to the customers most likely to buy it.
Sent to customers who bought the previous collection
Ramadan Kareem. Our Ramadan collection is now available, with delivery before Eid.
10:00Seasonal campaigns
Plan around the moments that matter commercially across the region.
Scheduled ahead of Ramadan, Eid and National Day
You left the linen shirt (size M) in your cart. Still want it? I can hold it for you.
10:00Abandoned cart recovery
Follow up when a customer leaves items behind at checkout.
Fires a few hours after checkout is abandoned
It's been a while since your last order, here's something to welcome you back.
10:00Re-engagement
Bring back customers who haven't ordered or replied in a while.
Sent to contacts inactive for 90 days
As a returning customer you get first access to the new arrivals, 24 hours early.
10:00Loyalty & VIP offers
Give your best customers early or exclusive access.
Sent only to contacts tagged as repeat customers
Thanks for reaching out from our ad. What are you looking for today?
10:00Click-to-WhatsApp ads
Turn paid social and search clicks into a conversation instead of a form.
Starts when someone taps your ad
Good news, the item you asked about is back in stock in your size.
10:00Back-in-stock alerts
Notify interested customers the moment an item returns.
Fires when a watched item is restocked
How was your order? A quick rating helps us get better.
10:00Feedback requests
Ask for a review or rating while the experience is still recent.
Sent shortly after delivery is confirmed
A journey that runs itself once it's built.
Each step waits for the customer's response, so nobody receives a follow-up they've already acted on.
See what's working, campaign by campaign.
Track how each campaign performed from delivery through to conversion, and compare segments against each other before you send the next one.
- Delivery, read and reply rates per campaign
- Clicks on template buttons and links
- Conversions attributed back to the campaign
- Performance compared across segments
Campaign performance
Sample dataWhat a campaign looks like in your sector.
E-commerce
Collection launches, cart recovery and back-in-stock alerts.
See E-commerce solutionsRetail
Store offers, loyalty rewards and new-season announcements.
See Retail solutionsReal Estate
New listings and project launches sent to matched buyer segments.
See Real Estate solutionsHealthcare
Health package information and check-up reminders to opted-in patients.
See Healthcare solutionsEducation
Admissions intakes, open days and application deadline reminders.
See Education solutionsHospitality
Seasonal packages, off-peak offers and returning-guest invitations.
See Hospitality solutionsAutomotive
Model launches, test drive invitations and service offers.
See Automotive solutionsFinancial Services
Product announcements to opted-in customers, within category rules.
See Financial Services solutionsMarketing on WhatsApp has rules. We build around them.
WhatsApp protects the customer experience on its platform, and campaigns that ignore that lose reach. Botmatrics keeps the guardrails in place for you.
Opt-in comes first
Marketing messages can only go to customers who have opted in to receive them. Botmatrics records opt-in against each contact.
Templates are reviewed
Marketing templates are submitted to Meta for review before they can be sent. You can see approval status before scheduling a campaign.
Opt-out is automatic
When a customer asks to stop receiving campaigns, the request is honoured and they are excluded from future marketing sends.
Quality affects reach
WhatsApp assigns a quality rating to your number that influences messaging limits. Relevant, well-targeted campaigns protect it.
Messaging through the WhatsApp Business Platform is subject to Meta's policies and pricing, which may change. Charges for messaging are separate from your Botmatrics subscription, see the pricing page for how this is structured.
Common questions about WhatsApp marketing.
Yes. WhatsApp requires customers to opt in before you send marketing messages. Botmatrics records opt-in status against each contact and excludes anyone who has not opted in, or who has since opted out.
A template is a pre-written message structure you submit to Meta for review. Approval exists to protect the customer experience on WhatsApp. Once approved, a template can be reused across campaigns with personalised variables filled in per recipient.
Yes. You can maintain both language versions of a campaign and send each contact the version matching their language preference.
Meta charges for messaging through the WhatsApp Business Platform, and rates vary by message category and country. Those charges are separate from your Botmatrics subscription, see the pricing page for how this is structured.
You can import contacts you already hold, provided you have a valid basis to message them and they have opted in to receive marketing on WhatsApp. Importing a list without opt-in puts your number's quality rating at risk.
WhatsApp may reduce the number of messages you can send. The most reliable way to protect quality is to message opted-in customers with relevant content and honour opt-outs promptly.
Ready to launch WhatsApp as a marketing channel?
See how Botmatrics can help you build campaigns that reach customers and drive measurable results.