Botmatrics
Legal

Terms of Service

Last updated: 28 September 2026

These Terms of Service ("Terms") are a legal agreement between Domatrics FZ LLC, trading as Botmatrics and registered in a free zone in the United Arab Emirates ("Botmatrics", "we", "us", "our"), and the business or individual using our website, applications, dashboard, APIs and related services (together, the "Service"). By creating an account, accessing the Service, or clicking "I agree" on an order form, you ("Customer", "you") accept these Terms on behalf of yourself and, if applicable, the business you represent. If you do not agree, do not use the Service.

This draft covers the sections a WhatsApp automation platform operating across multiple jurisdictions typically needs, including provisions addressing international use, export control and cross-border liability. It has not been reviewed by qualified legal counsel in any jurisdiction and should be before it is relied on or published as final. Bracketed or placeholder details (free zone, licence number, notice address) should be confirmed and completed first.

1. The Service

Botmatrics provides a software platform that helps businesses automate marketing, sales, customer support and commerce conversations on the WhatsApp Business Platform, including team inbox, chatbot and workflow automation, AI-assisted responses, broadcast messaging, catalog and commerce tools, and related reporting (the "Platform"). We may add, change or discontinue features of the Platform at any time; we will use reasonable efforts to notify Customer of changes that materially reduce core functionality.

2. Eligibility and Accounts

  • You must be at least 18 years old and able to form a binding contract to use the Service, and you must have authority to bind the business on whose behalf you register.
  • You are responsible for the accuracy of your account information and for all activity that occurs under your account and credentials, including those of your team members and agents.
  • You must notify us promptly at support@botmatrics.com of any unauthorised use of your account.

3. Subscription Plans, Fees and Payment

  • Paid plans are described on our Pricing page or in an order form agreed with our sales team. Fees are billed in advance on a recurring basis (monthly or annual, as selected) and are non-refundable except where required by law or expressly stated otherwise.
  • Meta's own messaging charges for the WhatsApp Business Platform (conversation-based pricing set by Meta) are passed through to Customer at cost, with no markup added by Botmatrics, and are billed and may change independently of our subscription fees.
  • You authorise us (or our payment processor) to charge your chosen payment method for all fees due. Fees are exclusive of taxes, duties and similar governmental assessments unless stated otherwise; you are responsible for all such amounts other than taxes on our net income.
  • If a payment fails or is overdue, we may suspend access to the Service after reasonable notice until amounts owed are paid in full.
  • We may change our fees on renewal with at least 30 days' notice; continued use of the Service after the change takes effect constitutes acceptance of the new fees.

4. WhatsApp Business Platform and Meta Compliance

The Service operates on top of the WhatsApp Business Platform, which is owned and operated by Meta Platforms, Inc. and its affiliates ("Meta"). Your use of WhatsApp messaging through the Service is additionally governed by Meta's own terms, including the WhatsApp Business Messaging Policy and Meta's Business Terms, which you agree to comply with. In particular, Customer is solely responsible for:

  • obtaining valid opt-in consent from each end user before sending them marketing or bulk messages, and honouring opt-out requests promptly;
  • the accuracy and legality of message templates, content and campaigns it sends;
  • complying with all applicable anti-spam, telecommunications, consumer protection and data protection laws in the countries where its end users are located; and
  • maintaining a WhatsApp Business Account in good standing; Meta, not Botmatrics, determines account quality ratings, message limits and enforcement decisions, and we are not liable for actions Meta takes against Customer's number or account.

We act as a technology provider and, where applicable, a Business Solution Provider facilitating Customer's use of the WhatsApp Business Platform. We are not a party to, and assume no liability under, the agreement between Customer and Meta.

5. Acceptable Use

You agree not to use the Service to:

  • send unsolicited, deceptive, fraudulent or unlawful messages, or content that infringes any third party's intellectual property or privacy rights;
  • send content that is defamatory, obscene, hateful, or that promotes violence, discrimination or illegal activity;
  • reverse-engineer, decompile or attempt to extract the source code of the Platform, except where such restriction is prohibited by applicable law;
  • probe, scan or attempt to circumvent the security or rate limits of the Service, or use it to build a competing product;
  • use the Service in, or to deliver messages into, any country or region subject to comprehensive trade sanctions, or on behalf of a person or entity that is a target of applicable sanctions (see Section 8); or
  • resell or sublicense the Service to third parties without our prior written consent.

We may suspend or terminate access for a violation of this section, with notice where reasonably practicable.

6. Customer Data and Content

"Customer Data" means the data Customer or its end users submit to or generate through the Service, including contact lists, message content, templates and conversation history. As between the parties, Customer owns Customer Data. Customer grants Botmatrics a worldwide, non-exclusive licence to host, process, transmit and display Customer Data solely to provide, maintain, support and improve the Service, and as otherwise described in our Privacy Policy. Customer is responsible for having all rights and consents necessary to submit Customer Data, including end users' personal data, to the Service.

7. Intellectual Property

Botmatrics and its licensors own all right, title and interest in the Platform, including its software, design, workflows, trademarks and documentation. These Terms grant Customer a limited, non-exclusive, non-transferable right to access and use the Service during the subscription term, for its own internal business purposes. No other rights are granted. Feedback you provide about the Service may be used by us without restriction or compensation to you.

8. Export Control and Sanctions Compliance

The Service, and the software underlying it, may be subject to export control and economic sanctions laws of the United Arab Emirates, the United States, the European Union and other applicable jurisdictions. You represent that you are not located in, organised under the laws of, or ordinarily resident in a country or territory subject to comprehensive sanctions, and that you are not listed on any applicable restricted-party or denied-persons list. You agree not to use the Service to export, re-export or transfer data or functionality in violation of such laws. This provision survives suspension or termination of the Service.

9. Third-Party Services

The Service may integrate with or link to third-party services (including Meta/WhatsApp, payment processors, analytics and CRM tools). We do not control and are not responsible for third-party services, their availability, or their own terms and privacy practices; your use of them is at your own risk and subject to their respective terms.

10. Disclaimer of Warranties

The Service is provided "as is" and "as available", without warranties of any kind, whether express, implied or statutory, including implied warranties of merchantability, fitness for a particular purpose, title and non-infringement, and any warranty arising from course of dealing or usage of trade. We do not warrant that the Service will be uninterrupted, error-free, or that message delivery, read receipts or automation outcomes will meet Customer's expectations, as these depend in part on factors outside our control, including Meta's systems and end users' devices and networks.

11. Limitation of Liability

To the maximum extent permitted by applicable law: (a) neither party will be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for loss of profits, revenue, data, goodwill or business opportunity, arising out of or relating to these Terms or the Service, even if advised of the possibility of such damages; and (b) Botmatrics's total aggregate liability arising out of or relating to these Terms or the Service will not exceed the fees actually paid by Customer to Botmatrics in the twelve (12) months immediately preceding the event giving rise to the claim. These limitations apply regardless of the legal theory on which a claim is based (contract, tort, strict liability or otherwise) and do not apply to the extent a limitation is prohibited by applicable law, or to a party's indemnification obligations, fraud, or wilful misconduct.

12. Indemnification

Customer will indemnify, defend and hold harmless Botmatrics, its officers, employees and affiliates from and against any third-party claims, damages, liabilities and reasonable expenses (including legal fees) arising out of or relating to: (a) Customer Data or content sent through the Service; (b) Customer's breach of these Terms, applicable law, or Meta's WhatsApp Business Messaging Policy; or (c) Customer's violation of any third party's rights, including end users' privacy or consumer protection rights.

13. Term, Suspension and Termination

  • These Terms apply for as long as Customer maintains an account or active subscription. Either party may terminate for the other party's uncured material breach on 30 days' written notice, or immediately if required to comply with law or a directive from Meta.
  • We may suspend the Service immediately, without liability, if we reasonably believe continued provision would violate applicable law, Meta's policies, or pose a security risk to the Service or other customers.
  • On termination, Customer's right to access the Service ends; we will make Customer Data available for export for a reasonable period (at least 30 days) following termination, after which it may be deleted in accordance with our data retention practices.
  • Sections that by their nature should survive termination (including Sections 6–12, 14 and 15) will survive.

14. Force Majeure

Neither party is liable for any failure or delay in performance (other than payment obligations) resulting from causes beyond its reasonable control, including acts of God, war, terrorism, civil unrest, government action, internet or telecommunications failures, or changes to, or outages of, the WhatsApp Business Platform or other third-party services relied upon to provide the Service.

15. Governing Law and Dispute Resolution

These Terms are governed by the laws of the United Arab Emirates, without regard to its conflict-of-laws principles. The parties will first attempt in good faith to resolve any dispute through informal negotiation. If a dispute is not resolved within 30 days, it will be referred to and finally resolved by the courts of the United Arab Emirates with jurisdiction over a free zone in the United Arab Emirates, or, if the parties agree in writing, by arbitration seated in the United Arab Emirates, in either case to the exclusion of the courts of any other jurisdiction, except where mandatory local consumer-protection law requires otherwise.

16. Changes to These Terms

We may update these Terms from time to time. We will post the updated Terms on this page with a revised "Last updated" date and, for material changes, provide notice by email or in-product notice at least 15 days before the changes take effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

17. Miscellaneous

  • Entire agreement. These Terms, together with any order form and our Privacy Policy, constitute the entire agreement between the parties regarding the Service and supersede any prior agreements on the subject.
  • Severability. If any provision is held unenforceable, the remaining provisions remain in full effect and the unenforceable provision will be modified to the minimum extent necessary to make it enforceable.
  • Assignment. Customer may not assign these Terms without our prior written consent; we may assign these Terms in connection with a merger, acquisition or sale of assets.
  • No waiver. Failure to enforce any provision is not a waiver of that or any other provision.

18. Contact

Questions about these Terms can be sent to legal@botmatrics.com or hello@botmatrics.com. Botmatrics is operated by Domatrics FZ LLC, Dubai, United Arab Emirates.